THE ROLE OF DSPS DEMAND SIDE PLATFORMS IN PERFORMANCE MARKETING

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution versions offer all conversion credit report to the last touchpoint a user engages with before taking a preferred activity. This acknowledgment model can be beneficial for gauging the performance of your brand awareness campaigns.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution models offer all conversion credit rating to the last touchpoint a customer engages with before taking a wanted activity. This attribution version can be beneficial for determining the effectiveness of your brand name understanding campaigns.